Barclays have launched an app-”Pingit”- which will allow its customers to send and receive money via mobile, using only phone numbers and not bank details. As this news broke, there were many opinions among our friends.
“Barclays aims the app for friends, family members and small businesses, and claims that it is Europe’s “first person-to-person” money transfer system.” said a friend working with Flash Organisation Ltd. Continue reading
PepsiCo is going for a complete transition by increasing market spending, cutting costs and reducing agency rosters.
The company plans to increase marketing spend on its brands by between $500 million and $600 million this year. When this news was out, I asked my friend (working with Clover Advertising), why this transition now? As a marketing expert he did knew the reasons and told me that, the changes are part of an effort by PepsiCo to regain its slipping market share and to compete with Coca-Cola. The few days before, the company had announced that it would be making significant new marketing investments of its own. Continue reading
Consumers viewpoint of a brand is much higher than what usually a brand’s people think of themselves. Price and quality are the foremost things what usually all brands demand of themselves, and that’s what all brands thinks that consumers will prefer them for. But this is not the case always.
While price and quality have always been considerations for consumers, they aren’t the only considerations. Consumers make decisions based on a much more subjective criteria and they are increasingly looking for ways to distinguish between brands. People value a brand or a service offered by any marketing companies regardless of the country (eg: Appco Group Singapore) they are living in, more highly if it means something to them personally – if it makes them feel better in some way. Continue reading
Many marketers have misunderstood the term used by social media- ‘Social Commerce’ in their association with marketing firms. And, Facebook has just initiated this in bid to promote the network’s social commerce in the UK. The network is now trying to correct and make clear to marketers and retailers what actually social commerce meant.
Many of the marketing companies like Magnum Marketing have already linked with using social media or social commerce in their marketing strategies. According to Facebook, defining social commerce, or “f-commerce”, simply as a transactional store is a restrictive way of thinking. And, Facebook is now trying to clear it out with retailers. Now most of the discussions taking place between Facebook and retailers centre are on integrating Facebook functionality, such as a Like or Share buttons, into their own websites. Continue reading
Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.
This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading
Marketing experts have forecasted that the year 2012 and ahead, the economy will have a gloomy outlook. And, headlines on a daily basis only serve to fuel the notion that the immediate future for marketers is about frugality.
The economic environment that marketers are currently operating in means the spotlight on return on investment is brighter than at any time in the memory of direct marketing. The year of frugality lends a very well direct marketing from all the direct marketers including GDS International. Continue reading
Good news for the direct marketers” the U.S Postal Service (USPS) has granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment. The new rules are into effect from Jan.5 onwards.
After the news was out one of my former colleagues, who is now with Enigma Marketing, rang up to share his joy. It was a long time concern for him as his business had some issues with this prepayment option. Continue reading
For Direct marketers, the internet is the place to engage with the target audience. More recently, direct marketers have realised that mums at home makes an influential household decision makers. And, the UK mums have always been desirable targets for many marketers. However, it is said that this household group have such busy lifestyles; they spend less time with media than the average British consumer and therefore require more integrated and consistent tactics to engage them. Although mums might not spend as much time with media as other consumers, they spend considerable time researching information before buying.
The average British mother relies on a wide array of sources to help her make informed purchase decisions. TV ads, magazine ads, internet ads, masses of letters and leaflets are constantly bombarded by ads for products and services. But actually, these are fine with these household groups. The internet is her main resource, but she also relies on information she finds in store and complements her research with magazines, television, and even newspapers. To win the attention of this group, direct marketers like Appco Group use digital media, and especially social media to create a continuous consumer-purchasing journey, from awareness to purchase. Continue reading
Mostly what direct marketers fails in is, to think from consumers side – giving no pereference to thier choice instead, every companies choice. This is when direct marketing becomes not prefferable by the consumers. But, when a company acts upon consumers choice, their products are at recievable end.
Acting upon consumers is the winning decision a company can make. In the coming years, one thing that every direct marketing company can kep in mind is choice. That is, not the choice of the company but the choice of the consumers. Actually, direct marketers have fewer options. They can, however, make some efforts to offer consumers a choice of what they receive and when. Direct Marketing companies like Appco Group have always won the consumers favour because of the thing, acting upon consumers decision. Continue reading
Marketing companies promote their product in a planned manner to achieve high standard by forecasting the future marketing condition with state of the art marketing application. Oracle Advertising and Ali Mir for example is one company that follows a direct approach to take your product and services to benefit client and relations. The end result is advantageous and increase the company to keep the consistency before they modify the scheme by the next slump Continue reading
