Tag Archives: branding

Feb 14 2012

“A Marketing Profession Which Needs to be Noble Again”

“Marketing has got a real big role to play, if we really believe that corporations have a key role to play in driving social economic and environmental progress.” These are the words of Marc Mathieu, senior vice-president of marketing at Unilever. He stresses the need for businesses to be noble in their approach to marketing as a profession.

He believes in a marketing strategy, where marketers like Web Listings Inc., should get back to the origins of the discipline as a way to drive social progress as well as sales. Continue reading →

Feb 10 2012

PepsiCo to Increase Marketing Spend

PepsiCo is going for a complete transition by increasing market spending, cutting costs and reducing agency rosters.

The company plans to increase marketing spend on its brands by between $500 million and $600 million this year. When this news was out, I asked my friend (working with Clover Advertising), why this transition now? As a marketing expert he did knew the reasons and told me that, the changes are part of an effort by PepsiCo to regain its slipping market share and to compete with Coca-Cola. The few days before, the company had announced that it would be making significant new marketing investments of its own. Continue reading →

Feb 1 2012

‘Consumers Value Brands- Which Means Something to Them’!

Consumers viewpoint of a brand is much higher than what usually a brand’s people think of themselves. Price and quality are the foremost things what usually all brands demand of themselves, and that’s what all brands thinks that consumers will prefer them for. But this is not the case always.

While price and quality have always been considerations for consumers, they aren’t the only considerations. Consumers make decisions based on a much more subjective criteria and they are increasingly looking for ways to distinguish between brands. People value a brand or a service offered by any marketing companies regardless of the country (eg: Appco Group Singapore) they are living in, more highly if it means something to them personally – if it makes them feel better in some way. Continue reading →

Jan 16 2012

Seizing the Opportunity- How Brands Should Help People Reorient?

Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.

This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading →

Dec 12 2011

How Can Brands Stand Out From the Crowd?

There are many advisable ways that a brand or a voucher can stand out from the rest of the crowd. A well established company finds ways to achieve its business goals.

Often what branded companies with products do is, highlight their great deals for the consumers that are available at places that are of interest to them. For businesses like Web Listings Inc., it offers a measurable, low-cost model that drives volume. Continue reading →