Lo, the all new glazed LAPTOP is here from Hewlett-Packard to knock your socks off.
My cousin Samuel from Enza Marketing has an HP Pavilion DM1 netbook; he was thrilled to know about the glass encased laptop from the Silicon Valley, from the brand he is loyal to. Continue reading
It’s not always seeking out potential customers yourselves; it can also be the other way round. Your customers may even come seeking you…
“This is what is called Inbound Marketing in marketing parlance”, says Dave, senior marketing professional at ANB Promotions Ltd. He goes on to explain what Inbound Marketing is and how it’s different from the other conventional mode, which is called Outbound Marketing.
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There is a huge mountain of difference between a business opportunity and a business idea. Any creative person can think about an idea. But an innovative idea turns out to be an opportunity only if it has the chance to succeed. Generating ideas and identifying opportunities is the foremost trait that a successful entrepreneur requires.
There may be a lot of business ideas and options that you want to explore. Successful entrepreneurs are those who had the courage to move forward and work on these ideas and options. There are numerous successful companies like Oracle Advertising today which stemmed out from ideas of entrepreneurs. Today, they serve as an inspiration to others who want to do the same. Identifying opportunities is all about assessing your own personal strengths and skills, being aware of the product needs and market trends and preparing a business plan which has them all in its fold. Continue reading
Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.
This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading
Facebook is losing grip in the UK market. Yes, the usage of the social networking site has come down by more than 7% points in the previous year.
Words are on that Facebook is losing its charm in the market that it was going strong, earlier. When asked by Samuel (from Flash Organisation), “Do you think Facebook has reached its saturation point?”…I responded – “perhaps, not!” Continue reading
The South Korean based Samsung Electronics is eyeing for the No. 1 position in the Electronics and Telecommunication sector, this year. Samsung Electronics is the second largest handset manufacturers in the world, after Nokia.
At the annual Consumer Electronics Show (CES) in Las Vegas, the Chief Executive of Samsung, Choi Gee-sung said rather promoting handset volumes this year, they will come down more on improving profits; he even continued that there is no point in selling $20 phones. Roger, my friend from Coulson Organisation had lately gifted me a Samsung Camcorder, which I cherish more than anything else. Continue reading
Marketing experts have forecasted that the year 2012 and ahead, the economy will have a gloomy outlook. And, headlines on a daily basis only serve to fuel the notion that the immediate future for marketers is about frugality.
The economic environment that marketers are currently operating in means the spotlight on return on investment is brighter than at any time in the memory of direct marketing. The year of frugality lends a very well direct marketing from all the direct marketers including GDS International. Continue reading
Good news for the direct marketers” the U.S Postal Service (USPS) has granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment. The new rules are into effect from Jan.5 onwards.
After the news was out one of my former colleagues, who is now with Enigma Marketing, rang up to share his joy. It was a long time concern for him as his business had some issues with this prepayment option. Continue reading
If you want to be a successful business person in 2012, the first thing that you got to do is optimize your website.
Yes, that does matter. For those who want to be successful in today’s world, it does matter. You need to optimize your sites either by yourselves or you could seek professional help. Dedicated professionals and companies are there who could help you do it. Companies like Web Technologies Inc. do it very systematically and professionally and help you rank high in web searches. Continue reading
We request an encore “Onward, Singapore”; yes – one of the key drivers (of manufacturing) wants to get over the economic recession…!
…if economic growth and development are concerned, with the ‘manufacturing dips’, the country is finding hard to keep its chin up, as, they may have to go the extra mile to get things done…; and, we ask, “where are expert business consultants and advisors from companies like Redwoods Advance, to save the nation?” Continue reading
