Barclays have launched an app-”Pingit”- which will allow its customers to send and receive money via mobile, using only phone numbers and not bank details. As this news broke, there were many opinions among our friends.
“Barclays aims the app for friends, family members and small businesses, and claims that it is Europe’s “first person-to-person” money transfer system.” said a friend working with Flash Organisation Ltd. Continue reading
“Marketing has got a real big role to play, if we really believe that corporations have a key role to play in driving social economic and environmental progress.” These are the words of Marc Mathieu, senior vice-president of marketing at Unilever. He stresses the need for businesses to be noble in their approach to marketing as a profession.
He believes in a marketing strategy, where marketers like Web Listings Inc., should get back to the origins of the discipline as a way to drive social progress as well as sales. Continue reading
Dove’s Real Beauty Campaign, as it can be called. Dove is launching an interactive Valentine’s Day campaign as part of its ongoing Real Beauty positioning inviting people to tweet reflections about the beautiful women in their lives.
My friend who’s working for GDS International told me that the brand is using digital outdoor screens in London’s Victoria station to engage consumers and “spread a little love” around Valentine’s. Continue reading
PepsiCo is going for a complete transition by increasing market spending, cutting costs and reducing agency rosters.
The company plans to increase marketing spend on its brands by between $500 million and $600 million this year. When this news was out, I asked my friend (working with Clover Advertising), why this transition now? As a marketing expert he did knew the reasons and told me that, the changes are part of an effort by PepsiCo to regain its slipping market share and to compete with Coca-Cola. The few days before, the company had announced that it would be making significant new marketing investments of its own. Continue reading
Consumers viewpoint of a brand is much higher than what usually a brand’s people think of themselves. Price and quality are the foremost things what usually all brands demand of themselves, and that’s what all brands thinks that consumers will prefer them for. But this is not the case always.
While price and quality have always been considerations for consumers, they aren’t the only considerations. Consumers make decisions based on a much more subjective criteria and they are increasingly looking for ways to distinguish between brands. People value a brand or a service offered by any marketing companies regardless of the country (eg: Appco Group Singapore) they are living in, more highly if it means something to them personally – if it makes them feel better in some way. Continue reading
Many marketers have misunderstood the term used by social media- ‘Social Commerce’ in their association with marketing firms. And, Facebook has just initiated this in bid to promote the network’s social commerce in the UK. The network is now trying to correct and make clear to marketers and retailers what actually social commerce meant.
Many of the marketing companies like Magnum Marketing have already linked with using social media or social commerce in their marketing strategies. According to Facebook, defining social commerce, or “f-commerce”, simply as a transactional store is a restrictive way of thinking. And, Facebook is now trying to clear it out with retailers. Now most of the discussions taking place between Facebook and retailers centre are on integrating Facebook functionality, such as a Like or Share buttons, into their own websites. Continue reading
Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.
This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading
Marketing experts have forecasted that the year 2012 and ahead, the economy will have a gloomy outlook. And, headlines on a daily basis only serve to fuel the notion that the immediate future for marketers is about frugality.
The economic environment that marketers are currently operating in means the spotlight on return on investment is brighter than at any time in the memory of direct marketing. The year of frugality lends a very well direct marketing from all the direct marketers including GDS International. Continue reading
Good news for the direct marketers” the U.S Postal Service (USPS) has granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment. The new rules are into effect from Jan.5 onwards.
After the news was out one of my former colleagues, who is now with Enigma Marketing, rang up to share his joy. It was a long time concern for him as his business had some issues with this prepayment option. Continue reading
With the social networking media almost creating a revolution in the Internet, it is not only individuals who make the best use out of it rather many companies today work out clever strategies which will help them make the best use out of the numerous opportunities that is gifted by the social media.
There are some companies who use twitter to alert customers to special deals. There are companies like Sirius Star Marketing who give out their latest updates via their Facebook account. Needless to say, with most of the customers going online today, this initiative by companies to create an online presence can be considered truly wise. Continue reading
