Dove’s Real Beauty Campaign, as it can be called. Dove is launching an interactive Valentine’s Day campaign as part of its ongoing Real Beauty positioning inviting people to tweet reflections about the beautiful women in their lives.
My friend who’s working for GDS International told me that the brand is using digital outdoor screens in London’s Victoria station to engage consumers and “spread a little love” around Valentine’s. Continue reading
Consumers viewpoint of a brand is much higher than what usually a brand’s people think of themselves. Price and quality are the foremost things what usually all brands demand of themselves, and that’s what all brands thinks that consumers will prefer them for. But this is not the case always.
While price and quality have always been considerations for consumers, they aren’t the only considerations. Consumers make decisions based on a much more subjective criteria and they are increasingly looking for ways to distinguish between brands. People value a brand or a service offered by any marketing companies regardless of the country (eg: Appco Group Singapore) they are living in, more highly if it means something to them personally – if it makes them feel better in some way. Continue reading
Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.
This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading
