Barclays have launched an app-”Pingit”- which will allow its customers to send and receive money via mobile, using only phone numbers and not bank details. As this news broke, there were many opinions among our friends.
“Barclays aims the app for friends, family members and small businesses, and claims that it is Europe’s “first person-to-person” money transfer system.” said a friend working with Flash Organisation Ltd. Continue reading
Dove’s Real Beauty Campaign, as it can be called. Dove is launching an interactive Valentine’s Day campaign as part of its ongoing Real Beauty positioning inviting people to tweet reflections about the beautiful women in their lives.
My friend who’s working for GDS International told me that the brand is using digital outdoor screens in London’s Victoria station to engage consumers and “spread a little love” around Valentine’s. Continue reading
PepsiCo is going for a complete transition by increasing market spending, cutting costs and reducing agency rosters.
The company plans to increase marketing spend on its brands by between $500 million and $600 million this year. When this news was out, I asked my friend (working with Clover Advertising), why this transition now? As a marketing expert he did knew the reasons and told me that, the changes are part of an effort by PepsiCo to regain its slipping market share and to compete with Coca-Cola. The few days before, the company had announced that it would be making significant new marketing investments of its own. Continue reading
Consumers viewpoint of a brand is much higher than what usually a brand’s people think of themselves. Price and quality are the foremost things what usually all brands demand of themselves, and that’s what all brands thinks that consumers will prefer them for. But this is not the case always.
While price and quality have always been considerations for consumers, they aren’t the only considerations. Consumers make decisions based on a much more subjective criteria and they are increasingly looking for ways to distinguish between brands. People value a brand or a service offered by any marketing companies regardless of the country (eg: Appco Group Singapore) they are living in, more highly if it means something to them personally – if it makes them feel better in some way. Continue reading
Many marketers have misunderstood the term used by social media- ‘Social Commerce’ in their association with marketing firms. And, Facebook has just initiated this in bid to promote the network’s social commerce in the UK. The network is now trying to correct and make clear to marketers and retailers what actually social commerce meant.
Many of the marketing companies like Magnum Marketing have already linked with using social media or social commerce in their marketing strategies. According to Facebook, defining social commerce, or “f-commerce”, simply as a transactional store is a restrictive way of thinking. And, Facebook is now trying to clear it out with retailers. Now most of the discussions taking place between Facebook and retailers centre are on integrating Facebook functionality, such as a Like or Share buttons, into their own websites. Continue reading
Life transitions are a great time for brands to support rather than to sell. Brands should keep track of their customers if they shift their place of location. Here’s how one brand sets an example for others using Google’s Bing map to reorient themselves after they moved out to a new location.
This company had ran a campaign, by helping people reorient after a move, demonstrates how brands should seize such opportunities to re-imagine their marketing approach today. Of course it won’t hide the fact that companies like Blackcode Advertising do have many ways to approach their customers and attract new consumers towards them. But some approaches can be set as examples for others. Continue reading
