Many marketers have misunderstood the term used by social media- ‘Social Commerce’ in their association with marketing firms. And, Facebook has just initiated this in bid to promote the network’s social commerce in the UK. The network is now trying to correct and make clear to marketers and retailers what actually social commerce meant.

Many of the marketing companies like Magnum Marketing have already linked with using social media or social commerce in their marketing strategies. According to Facebook, defining social commerce, or “f-commerce”, simply as a transactional store is a restrictive way of thinking. And, Facebook is now trying to clear it out with retailers. Now most of the discussions taking place between Facebook and retailers centre are on integrating Facebook functionality, such as a Like or Share buttons, into their own websites.

Facebook is now campaigning out to FMCGs and grocers (whose goods or services are not necessarily social) and talk to them about the social aspects of their products. According to the network, top of Facebook’s priority list are supermarket and FMCG brands, while those that have experienced notable success in their f-commerce strategy stem from the fashion and ticketing verticals.