Facebook is secretly devising Smartphones!

Mark Zuckerberg, the YOUNG and determined man it seems is up to fight BIG and HARD, with many…

“Surprised? Well, when everyone out there is making Smartphones, why should Mr. Zuckerberg stick only to a social-networking site (Facebook), and a mobile app store?”, says Eric, my roomie, from Capital One Promotions. Continue reading

Third Point LLC nominees to be on the Yahoo BOARD!

Everyone had huge expectations on Scott Thompson, but (Alas), the gentleman with a BIG dream to transform ‘Yahoo!’, left the firm in between…

Excuse me, let me first finish this article, online – about Appco Group that I was already on: “How do I know, if a fundraiser is genuine?” Great, interesting! Thanks! Continue reading

Christos Niarchos’ take on Oracle and Hewlett-Packard!

So, what’s making NEWS in the technology sector? Well, Hewlett-Packard and Oracle Corporation it seems are not ready for a settlement.

Hmm, this is about the Itanium microprocessor; there is no sign of ‘settlement’ over it, as the possibilities are being ruled out by Oracle’s attorney, Dan Wall. My colleague Christos Niarchos over the phone; has much to say about all this! Continue reading

Ireland weather: it may rain JOBS, everywhere!

Irish people have a reason to smile about; know what – it may rain JOBS in Ireland!

Yes, not just Steve Jobs’ Apple which is going to come up with 500 new jobs for the people, but there are many from different sectors, giving the Irish citizens a lot of hope, by creating new career opportunities. But then, why only Ireland, even my Polish friend working for Appco Group Poland is lucky…! Continue reading

Inbound Marketing Re-shapes as the Next Phase of Marketing

It’s time for marketers to make a shift in what they follow to the phase called inbound marketing -the next phase of marketing on the web. Most of the marketers are still following that old method called “outbound marketing”(trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising) which will resonate as just another needle in a haystack.

Outbound marketing and its techniques are getting less effective over time and the reasons are nothing but this – an average human today is loaded with thousands of such inundated outbound marketing interruptions. Also, the cost of coordination around learning about something new or shopping for something new using internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott. That’s the reason why leading entrepreneurs like Christos Niarchos follow the techniques of Inbound Marketing to strengthen business. Continue reading

Ready for promotional campaigns, during Easter?

Easter is round the corner, and for companies that are looking to acquire new customers, the season is great for direct marketing campaigns.

With shopping malls and markets up and busy with customers, companies can leverage the scenario; business marketers like Redwoods Advance think of a personalized market approach to promote and sell things, that customer may want for their near and dear ones. Continue reading

Direct marketing solutions – for customer engagement!

Businesses cannot do without marketing and face two cases: one, where the companies may lack the budget to advertise their business; second, lack of ideas, they may not know how they can effectively market their business.

In both cases, one can opt for direct marketing services from renowned business marketers; unlike conventional marketing techniques, where responses are not instant and results cannot be easily measured – direct marketing approach stands different by being reasonable and effective. Modern-day companies have started realizing the importance of going direct to prospective customers, for DIRECT (UP-FRONT) dealings; everyone today is re-examining their marketing strategies, and seeking help of reputed field marketing agencies like Clover Advertising to execute various direct marketing campaigns. Continue reading

For the corrupt – it is either all about money or good reputation!

Corruption is quite common all over; be it private, public sector or other – the scenario is nothing different.

Let me dig more into the UK Bribery Act 2010, and some other Bribery and Corruption Acts, in place – in different countries. But then, hey – what are fresh corruption stories that our readers know already, and may perhaps want to share with others. Continue reading

Tata and Vodafone are in the queue!

If you thought, only Google can dream of BIG things in life, and go on for a shopping-spree, then, please change your views, now!

Yes, because India (here) wants to have a slice of London; surprised to read this? Even Andrew was quite puzzled, reading it; he is my friend employed with ANB Promotions Ltd. – I always find him buried in either of these – clients or customers! (Laugh!) Continue reading