It’s time for marketers to make a shift in what they follow to the phase called inbound marketing -the next phase of marketing on the web. Most of the marketers are still following that old method called “outbound marketing”(trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising) which will resonate as just another needle in a haystack.
Outbound marketing and its techniques are getting less effective over time and the reasons are nothing but this – an average human today is loaded with thousands of such inundated outbound marketing interruptions. Also, the cost of coordination around learning about something new or shopping for something new using internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott. That’s the reason why leading entrepreneurs like Christos Niarchos follow the techniques of Inbound Marketing to strengthen business. Continue reading →